kijiji
the yellow takeover.
the yellow takeover.
As a leading global beverage company, Schweppes arrived in the Kingdom of Saudi Arabia as a total stranger. When they asked us to launch their new product, Schweppes +C, a refreshingly refined drink for a more ‘grown-up’ audience, we knew we’d have to be twice as smart to stand out against existing and well established brands.
That’s when we decided to amplify the one thing that only Schweppes +C had and no one else did. The chic, bold and very, very yellow can.
As a leading global beverage company, Schweppes arrived in the Kingdom of Saudi Arabia as a total stranger. When they asked us to launch their new product, Schweppes +C, a refreshingly refined drink for a more ‘grown-up’ audience, we knew we’d have to be twice as smart to stand out against existing and well established brands.
That’s when we decided to amplify the one thing that only Schweppes +C had and no one else did. The chic, bold and very, very yellow can.
the yellow takeover.
kijiji
As a leading global beverage company, Schweppes arrived in the Kingdom of Saudi Arabia as a total stranger. When they asked us to launch their new product, Schweppes +C, a refreshingly refined drink for a more ‘grown-up’ audience, we knew we’d have to be twice as smart to stand out against existing and well established brands.
That’s when we decided to amplify the one thing that only Schweppes +C had and no one else did. The chic, bold and very, very yellow can.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
To create an impact on the social environment, we were able to find the most relevant trendsetters to become ‘the brand’ and launch the yellow is the new black campaign.
Simultaneously, we promoted yellow through a teaser video using the region’s top 5 faces.
Simultaneously, we promoted yellow through a teaser video using the region’s top 5 faces.
Simultaneously, we promoted yellow through a teaser video using the region’s top 5 faces.
...still no sign of Schweppes +C.
...still no sign of Schweppes +C.
...still no sign of Schweppes +C.
Three days later, came the revealer.
Three days later, came the revealer.
Three days later, came the revealer.
Now that Yellow became the new Black on the social scene, we planned all our media channels across social, digital and mainstream in order to connect the content and consumer segments in real-time synchronization.
Now that Yellow became the new Black on the social scene, we planned all our media channels across social, digital and mainstream in order to connect the content and consumer segments in real-time synchronization.
Now that Yellow became the new Black on the social scene, we planned all our media channels across social, digital and mainstream in order to connect the content and consumer segments in real-time synchronization.
We brought Fahad, the brand ambassador, to life using motion capture, real-time 3D-rendered advertising billboard with the help of Yasser Bakr, the founder of Al Comedy Club.
We brought Fahad, the brand ambassador, to life using motion capture, real-time 3D-rendered advertising billboard with the help of Yasser Bakr, the founder of Al Comedy Club.
We brought Fahad, the brand ambassador, to life using motion capture, real-time 3D-rendered advertising billboard with the help of Yasser Bakr, the founder of Al Comedy Club.
about this project
about this project
about this project
Client: The Coca-Cola Company
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Art Director: Rodrigo Mavu
Client: The Coca-Cola Company
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Art Director: Rodrigo Mavu
Client: The Coca-Cola Company
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Art Director: Rodrigo Mavu
Senior copywriter: Umer Razzak
Regional head of content: Antoine de Trogoff
Content manager: Farah Shaer
Business Director: Mohammad Mannaa
Senior copywriter: Umer Razzak
Regional head of content: Antoine de Trogoff
Content manager: Farah Shaer
Business Director: Mohammad Mannaa
Senior copywriter: Umer Razzak
Reg. head of content: Antoine de Trogoff
Content manager: Farah Shaer
Business Director: Mohammad Mannaa
other campaigns.
other campaigns.
©2025
©2025