side b
when I’m not building brands, I’m still building.
when I’m not building brands, I’m still building.
Creativity doesn’t come with an off switch—and honestly, I wouldn’t want one. When I’m not deep in a campaign or shaping a strategy, I’m still stacking ideas, shaping new worlds, and getting my hands messy with side projects. For me, it’s like having an endless box of Lego bricks; even after hours, I’m still clicking pieces together.
Here’s a collection of personal projects that I got to build purely for the joy of creating—whether it’s with pens, pixels, paper, or whatever tools I could get my hands on. No brief, no rules—just passion, craft, and a bit of creative play.
Creativity doesn’t come with an off switch—and honestly, I wouldn’t want one. When I’m not deep in a campaign or shaping a strategy, I’m still stacking ideas, shaping new worlds, and getting my hands messy with side projects. For me, it’s like having an endless box of Lego bricks; even after hours, I’m still clicking pieces together.
Here’s a collection of personal projects that I got to build purely for the joy of creating—whether it’s with pens, pixels, paper, or whatever tools I could get my hands on. No brief, no rules—just passion, craft, and a bit of creative play.
when I'm not building brands, I'm still building.
sideb
Creativity doesn’t come with an off switch—and honestly, I wouldn’t want one. When I’m not deep in a campaign or shaping a strategy, I’m still stacking ideas, shaping new worlds, and getting my hands messy with side projects. For me, it’s like having an endless box of Lego bricks; even after hours, I’m still clicking pieces together.
Here’s a collection of personal projects that I got to build purely for the joy of creating—whether it’s with pens, pixels, paper, or whatever tools I could get my hands on. No brief, no rules—just passion, craft, and a bit of creative play.
olivia's 1st birthday party favour.
olivia's 1st birthday party favour.
olivia's 1st birthday party favour.
When Olivia, our first daughter, finished building her very first year of life, we decided to create something special—a book that stacked all her milestones, month by month, like chapters in her growing story. We printed a few copies and handed them out as party favors at her birthday, like blueprints of the amazing little person she was becoming.
As a parent, revisiting each “brick” of her evolution was pure magic. And as an artist, sketching her felt like crafting the most meaningful project I’d ever worked on—one full of love, discovery, and a few sleepless nights as structural support.
When Olivia, our first daughter, finished building her very first year of life, we decided to create something special—a book that stacked all her milestones, month by month, like chapters in her growing story. We printed a few copies and handed them out as party favors at her birthday, like blueprints of the amazing little person she was becoming.
As a parent, revisiting each “brick” of her evolution was pure magic. And as an artist, sketching her felt like crafting the most meaningful project I’d ever worked on—one full of love, discovery, and a few sleepless nights as structural support.
When Olivia, our first daughter, finished building her very first year of life, we decided to create something special—a book that stacked all her milestones, month by month, like chapters in her growing story. We printed a few copies and handed them out as party favors at her birthday, like blueprints of the amazing little person she was becoming.
As a parent, revisiting each “brick” of her evolution was pure magic. And as an artist, sketching her felt like crafting the most meaningful project I’d ever worked on—one full of love, discovery, and a few sleepless nights as structural support.
tbwa abu dhabi brainstorming room.
tbwa abu dhabi brainstorming room.
tbwa abu dhabi brainstorming room.
TBWA Abu Dhabi asked me to help build more than just art—they wanted a spark. Their brainstorming room was a blank wall, just waiting for someone to click the first brick into place. So, armed with Posca and Molotow markers (and plenty of coffee), I set out to create something that would help their team unlock ideas and breakthrough creative blocks.
What followed was a full day of channelling all my creative energy into a living, breathing piece of wall art—a visual playground where one creative talks to another without saying a word. A space where imagination could now run a little more freely.
TBWA Abu Dhabi asked me to help build more than just art—they wanted a spark. Their brainstorming room was a blank wall, just waiting for someone to click the first brick into place. So, armed with Posca and Molotow markers (and plenty of coffee), I set out to create something that would help their team unlock ideas and breakthrough creative blocks.
What followed was a full day of channelling all my creative energy into a living, breathing piece of wall art—a visual playground where one creative talks to another without saying a word. A space where imagination could now run a little more freely.
TBWA Abu Dhabi asked me to help build more than just art—they wanted a spark. Their brainstorming room was a blank wall, just waiting for someone to click the first brick into place. So, armed with Posca and Molotow markers (and plenty of coffee), I set out to create something that would help their team unlock ideas and breakthrough creative blocks.
What followed was a full day of channelling all my creative energy into a living, breathing piece of wall art—a visual playground where one creative talks to another without saying a word. A space where imagination could now run a little more freely.
jwt creative mural.
jwt creative mural.
jwt creative mural.
At JWT Dubai, I was handed the ultimate maker’s challenge: a towering, 20-meter-wide wall inside the agency’s creative department, just waiting to be built into something extraordinary. I chose pop culture as my blueprint, laying down layers of childhood heroes, iconic symbols, and flashes of nostalgia—brick by brick, reference by reference—until the space began to feel like a creative playground.
But the magic really happened when the team joined in. Creatives who were usually glued to their screens picked up markers and started adding their own “blocks” to the wall. It became a spontaneous maker-space, buzzing with energy and curiosity. For many, it was their first time co-building something physical, stepping away from pixels to get their hands dirty—and watching that transformation was just as rewarding as the final mural itself.
At JWT Dubai, I was handed the ultimate maker’s challenge: a towering, 20-meter-wide wall inside the agency’s creative department, just waiting to be built into something extraordinary. I chose pop culture as my blueprint, laying down layers of childhood heroes, iconic symbols, and flashes of nostalgia—brick by brick, reference by reference—until the space began to feel like a creative playground.
But the magic really happened when the team joined in. Creatives who were usually glued to their screens picked up markers and started adding their own “blocks” to the wall. It became a spontaneous maker-space, buzzing with energy and curiosity. For many, it was their first time co-building something physical, stepping away from pixels to get their hands dirty—and watching that transformation was just as rewarding as the final mural itself.
At JWT Dubai, I was handed the ultimate maker’s challenge: a towering, 20-meter-wide wall inside the agency’s creative department, just waiting to be built into something extraordinary. I chose pop culture as my blueprint, laying down layers of childhood heroes, iconic symbols, and flashes of nostalgia—brick by brick, reference by reference—until the space began to feel like a creative playground.
But the magic really happened when the team joined in. Creatives who were usually glued to their screens picked up markers and started adding their own “blocks” to the wall. It became a spontaneous maker-space, buzzing with energy and curiosity. For many, it was their first time co-building something physical, stepping away from pixels to get their hands dirty—and watching that transformation was just as rewarding as the final mural itself.
facebook mural.
facebook mural.
facebook mural.
When Facebook opened its first Middle East office in Dubai, they invited me to help build something special—a mural that celebrated their founding team in a bold, unexpected way. Instead of traditional portraits, I decided to create a lineup of custom-built heroes: each team member reimagined as a unique Lucha Libre character, complete with masks and larger-than-life personas.
Like crafting bespoke action figures, I spent time getting to know each person, stacking their quirks, strengths, and personalities into their very own luchador identity. Piece by piece, this wall became more than just art—it became a colorful tribute to the people behind the brand, turning them into a squad of creative champions. The result? A mural that felt like a vibrant crossover between pop culture, team spirit, and playful storytelling—all assembled to inspire and energize the space.
When Facebook opened its first Middle East office in Dubai, they invited me to help build something special—a mural that celebrated their founding team in a bold, unexpected way. Instead of traditional portraits, I decided to create a lineup of custom-built heroes: each team member reimagined as a unique Lucha Libre character, complete with masks and larger-than-life personas.
Like crafting bespoke action figures, I spent time getting to know each person, stacking their quirks, strengths, and personalities into their very own luchador identity. Piece by piece, this wall became more than just art—it became a colorful tribute to the people behind the brand, turning them into a squad of creative champions. The result? A mural that felt like a vibrant crossover between pop culture, team spirit, and playful storytelling—all assembled to inspire and energize the space.
When Facebook opened its first Middle East office in Dubai, they invited me to help build something special—a mural that celebrated their founding team in a bold, unexpected way. Instead of traditional portraits, I decided to create a lineup of custom-built heroes: each team member reimagined as a unique Lucha Libre character, complete with masks and larger-than-life personas.
Like crafting bespoke action figures, I spent time getting to know each person, stacking their quirks, strengths, and personalities into their very own luchador identity. Piece by piece, this wall became more than just art—it became a colorful tribute to the people behind the brand, turning them into a squad of creative champions. The result? A mural that felt like a vibrant crossover between pop culture, team spirit, and playful storytelling—all assembled to inspire and energize the space.
©2025
©2025