hatch
AI-Driven Creativity at Scale
AI-Driven Creativity at Scale
Hatch, a sleep wellness company, needed to educate new audiences on its Restore 2 product while driving performance—without the time and costs of traditional production. Using AI-powered workflows, we helped Hatch rapidly develop personalized, high-performing ad campaigns at a fraction of the usual cost and time.
Hatch operates in a niche category where consumer education is essential. But creating custom content for multiple personas typically means expensive shoots and lengthy production cycles. Hatch needed a way to create more assets, faster—without compromising on relevance or quality.
Hatch, a sleep wellness company, needed to educate new audiences on its Restore 2 product while driving performance—without the time and costs of traditional production. Using AI-powered workflows, we helped Hatch rapidly develop personalized, high-performing ad campaigns at a fraction of the usual cost and time.
Hatch operates in a niche category where consumer education is essential. But creating custom content for multiple personas typically means expensive shoots and lengthy production cycles. Hatch needed a way to create more assets, faster—without compromising on relevance or quality.
AI-Driven Creativity at Scale
hatch
The AI-Powered Solution
The AI-Powered Solution
We partnered with Hatch to apply an end-to-end AI workflow using Monks.Flow and Google Gemini, supercharging every stage of the process— from insights to creative execution.
We partnered with Hatch to apply an end-to-end AI workflow using Monks.Flow and Google Gemini, supercharging every stage of the process— from insights to creative execution.
The AI-Powered Solution
We partnered with Hatch to apply an end-to-end AI workflow using Monks.Flow and Google Gemini, supercharging every stage of the process— from insights to creative execution.
What We Did
What We Did
What We Did
AI Persona Development
AI Persona Development
Using Google Gemini, we identified three fresh personas outside Hatch’s usual audience. AI “conversations” gave us sharp insights into their habits and spaces—powering creative tailored to their everyday lives.
Using Google Gemini, we identified three fresh personas outside Hatch’s usual audience. AI “conversations” gave us sharp insights into their habits and spaces—powering creative tailored to their everyday lives.
AI-Generated Visuals & Copy
AI-Generated Visuals & Copy
We blended AI-generated visuals with lifestyle cues like decor and hobbies to craft immersive, persona-specific environments for each ad variant.
We blended AI-generated visuals with lifestyle cues like decor and hobbies to craft immersive, persona-specific environments for each ad variant.
Modular Creative Framework
Modular Creative Framework
AI insights unlocked a new creative platform positioning Restore 2 as “The Everything Machine”—a product that boosts daily performance through better sleep, with easy modularity across personas.
AI insights unlocked a new creative platform positioning Restore 2 as “The Everything Machine”—a product that boosts daily performance through better sleep, with easy modularity across personas.
Speed & Scale
Speed & Scale
What normally takes months, we accomplished in 6 weeks. AI workflows replaced the need for costly location shoots and reduced repetitive tasks—freeing up creatives to focus on high-value concepting.
What normally takes months, we accomplished in 6 weeks. AI workflows replaced the need for costly location shoots and reduced repetitive tasks—freeing up creatives to focus on high-value concepting.
AI Persona Development
Using Google Gemini, we identified three fresh personas outside Hatch’s usual audience. AI “conversations” gave us sharp insights into their habits and spaces—powering creative tailored to their everyday lives.
AI-Generated Visuals & Copy
We blended AI-generated visuals with lifestyle cues like decor and hobbies to craft immersive, persona-specific environments for each ad variant.
Modular Creative Framework
AI insights unlocked a new creative platform positioning Restore 2 as “The Everything Machine”—a product that boosts daily performance through better sleep, with easy modularity across personas.
Speed & Scale
What normally takes months, we accomplished in 6 weeks. AI workflows replaced the need for costly location shoots and reduced repetitive tasks—freeing up creatives to focus on high-value concepting.
“This solution helped our team focus more on creativity and less on rote production—amplifying craftsmanship, speed, and cultural relevance. Plus, we all got more sleep!”
“This solution helped our team focus more on creativity and less on rote production—amplifying craftsmanship, speed, and cultural relevance. Plus, we all got more sleep!”
“This solution helped our team focus more on creativity and less on rote production—amplifying craftsmanship, speed, and cultural relevance. Plus, we all got more sleep!”
Eric Pallotta, CMO, Hatch
Eric Pallotta, CMO, Hatch
Eric Pallotta, CMO, Hatch
By integrating AI from insights to production, Hatch launched a hyper-personalized, high-performing campaign faster and more cost-effectively than ever—proving AI can power creativity without sacrificing quality.
By integrating AI from insights to production, Hatch launched a hyper-personalized, high-performing campaign faster and more cost-effectively than ever—proving AI can power creativity without sacrificing quality.
By integrating AI from insights to production, Hatch launched a hyper-personalized, high-performing campaign faster and more cost-effectively than ever—proving AI can power creativity without sacrificing quality.
about this project
about this project
about this project
Client: Hatch Restore 2 + Google
Agency: Monks
Exec. creative director: Leanne Chabalko
Client: Hatch Restore 2 + Google
Agency: Monks
Exec. creative director: Leanne Chabalko
Client: Hatch Restore 2 + Google
Agency: Monks
Exec. creative director: Leanne Chabalko
Creative director: Rodrigo Mavu
Business director: Tim Paris
Creative director: Rodrigo Mavu
Business director: Tim Paris
Creative director: Rodrigo Mavu
Business director: Tim Paris
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other campaigns.
©2025
©2025