fanta
tasteable
print ad.
tasteable
print ad.
When Fanta wanted to introduce the new, more orangey flavor for the Middle East market – given a very predictable print medium to work with, there was only one way we could make people try the product immediately, without giving them a can of Fanta. The result is The Fanta Tasteable Print Ad. It’s a reinvention of the traditional print medium, appealing to more senses than just sight.
When Fanta wanted to introduce the new, more orangey flavor for the Middle East market – given a very predictable print medium to work with, there was only one way we could make people try
the product immediately, without
giving them a can of Fanta. The result
is The Fanta Tasteable Print Ad.
It’s a reinvention of the traditional
print medium, appealing to more
senses than just sight.
tasteable print ad.
mentos 3d
When Fanta wanted to introduce the new, more orangey flavor for the Middle East market – given a very predictable print medium to work with, there was only one way we could make people try the product immediately, without giving them a can of Fanta. The result is The Fanta Tasteable Print Ad. It’s a reinvention of the traditional print medium, appealing to more senses than just sight.
We infused Fanta’s new formula into a fully-consumable type of paper. It allowed us to promote the great new taste of Fanta in a way that’s never been done before, letting naturally curious people tear the page, and try the new taste of Fanta, without having to drink it.
We infused Fanta’s new formula into a fully-consumable type of paper. It allowed us to promote the great new taste of Fanta in a way that’s never been done before, letting naturally curious people tear the page, and try the new taste of Fanta, without having to drink it.
We infused Fanta’s new formula into a fully-consumable type of paper. It allowed us to promote the great new taste of Fanta in a way that’s never been done before, letting naturally curious people tear the page, and try the new taste of Fanta, without having to drink it.
about this project
about this project
about this project
Client: The Coca-Cola Company
Agency: Ogilvy One, Dubai, UAE
Creative director: Fabian Roser
Assoc. creative director: Sally Tambourgi
Client: The Coca-Cola Company
Agency: Ogilvy One, Dubai, UAE
Creative director: Fabian Roser
Assoc. creative director: Sally Tambourgi
Client: The Coca-Cola Company
Agency: Ogilvy One, Dubai, UAE
Creative director: Fabian Roser
Assoc. creative director: Sally Tambourgi
Senior art director: Rodrigo Mavu
Copywriter: Louise Bolo
Account director: Sevim Oezdel
Account manager: Tara Paige Gelman
Senior art director: Rodrigo Mavu
Copywriter: Louise Bolo
Account director: Sevim Oezdel
Account manager: Tara Paige Gelman
Senior art director: Rodrigo Mavu
Copywriter: Louise Bolo
Account director: Sevim Oezdel
Account manager: Tara Paige Gelman
other campaigns.
other campaigns.
©2025
©2025