ambev
saving
the water.
saving
the water.
How do you draw attention to a resource everyone takes for granted? How do you raise awareness about something that doesn’t noticeably affect your life now—or even for years?
AmBev developed a brewing system that conserved water and returned it to nature cleaner than it was collected. We set out to raise awareness about water consumption and go beyond conventional media. So we literally painted the town blue.
How do you draw attention to a resource everyone takes for granted? How do you raise awareness about something that doesn’t noticeably affect your life now—or even for years?
AmBev developed a brewing system that conserved water and returned it to nature cleaner than it was collected. We set out to raise awareness about water consumption and go beyond conventional media. So we literally painted the town blue.
saving
the water.
ambev
How do you draw attention to a resource everyone takes for granted? How do you raise awareness about something that doesn’t noticeably affect your life now—or even for years?
AmBev developed a brewing system that conserved water and returned it to nature cleaner than it was collected. We set out to raise awareness about water consumption and go beyond conventional media. So we literally painted the town blue.
all main newspapers in Brazil were
printed in blue.
all main newspapers in Brazil were
printed in blue.
all main newspapers in Brazil were printed in blue.
all the web portals changed their primary colors to our shade of cyan
all the web portals changed their primary colors to our shade of cyan
and all that in a single day.
and all that in a single day.
and all that in a single day.
about this project
about this project
about this project
Client: AmBev
Agency: Loducca, São Paulo, Brazil
Creative director: Guga Ketzer
Head of art: Cássio Morron
Head of digital: Rodrigo Krammes
Client: AmBev
Agency: Loducca, São Paulo, Brazil
Creative director: Guga Ketzer
Head of art: Cássio Morron
Head of digital: Rodrigo Krammes
Client: AmBev
Agency: Loducca, São Paulo, Brazil
Creative director: Guga Ketzer
Head of art: Cássio Morron
Head of digital: Rodrigo Krammes
Head of Media: Daniel Chalfon
Senior art director: Rodrigo Mavu
Copywriters: José Arnaldo Suaid, Marcelo Jordão, Mirelle Martins, Fred Rodrigues
Interactive: Raphael Franzini
Head of Media: Daniel Chalfon
Senior art director: Rodrigo MavuCopywriters: José Arnaldo Suaid, Marcelo Jordão, Mirelle Martins, Fred Rodrigues
Interactive: Raphael Franzini
Head of Media: Daniel Chalfon
Senior art director: Rodrigo Mavu
Copywriters: José Arnaldo Suaid, Marcelo Jordão, Mirelle Martins, Fred Rodrigues
Interactive: Raphael Franzini
other campaigns.
other campaigns.
©2025
©2025