When Johnson's Baby Wipes started activating their new platform, For Every Little Wonder, we knew it was a great chance to bring back our Baby Bloggers and continue showing what's behind each learning moment of the beginning of their lives. The same way babies can't get tired of exploring; we revisited the format we had created and added a twist to it: how would the world be if we could see it from babies point of view? 

Each main video was created based on babies' main activities in the region combined with moments of product usage. This way we encouraged parents to let their little ones explore with a more worry-free mindset as our wipes were always there for a quick fix whenever it seems to be necessary.