johnson's baby
baby bloggers season 1.
baby bloggers season 1.
Babies can make over 1000 new brain connections each second. It means that in the first two years, a baby is learning a mile a minute! Letting babies explore for themselves helps increase motor skills, independence and overall confidence, which determines the development of their cognitive functions. It’s all quite wonderful, but when it comes to food… well, things can get really messy!
In the region, baby wipes are used for more than 'refreshing' a diaper change, and we needed to
re-assure our mums that Johnson's & Johnson's, not only gave them superior cleansing but was also designed for mother's on-the-go as well.
Babies can make over 1000 new brain connections each second. It means that in the first two years, a baby is learning a mile a minute! Letting babies explore for themselves helps increase motor skills, independence and overall confidence, which determines the development of their cognitive functions. It’s all quite wonderful, but when it comes to food… well, things can get really messy!
In the region, baby wipes are used for more than 'refreshing' a diaper change, and we needed to
re-assure our mums that Johnson's & Johnson's, not only gave them superior cleansing but was also designed for mother's on-the-go as well.
baby bloggers season 1.
Johnson's Baby
Babies can make over 1000 new brain connections each second. It means that in the first two years, a baby is learning a mile a minute! Letting babies explore for themselves helps increase motor skills, independence and overall confidence, which determines the development of their cognitive functions. It’s all quite wonderful, but when it comes to food… well, things can get really messy!
In the region, baby wipes are used for more than 'refreshing' a diaper change, and we needed to
re-assure our mums that Johnson's & Johnson's, not only gave them superior cleansing but was also designed for mother's on-the-go as well.
However, the market is filled with "best for baby" messages targeting moms, so we needed engaging content that just couldn't be ignored.
However, the market is filled with "best for baby" messages targeting moms, so we needed engaging content that just couldn't be ignored.
However, the market is filled with "best for baby" messages targeting moms, so we needed engaging content that just couldn't be ignored.
We knew that these Mothers primarily consumed popular blogs for make-up tutorials, food reviews and even travel advice, almost daily.
We knew that these Mothers primarily consumed popular blogs for make-up tutorials, food reviews and even travel advice, almost daily.
We knew that these Mothers primarily consumed popular blogs for make-up tutorials, food reviews and even travel advice, almost daily.
So, to encourage moms to let their babies explore more and celebrate the mess, we decided to create the world's first baby blogger series, featuring our very own experts - BABIES!
So, to encourage moms to let their babies explore more and celebrate the mess, we decided to create the world's first baby blogger series, featuring our very own experts - BABIES!
So, to encourage moms to let their babies explore more and celebrate the mess, we decided to create the world's first baby blogger series, featuring our very own experts - BABIES!
Dominic's gourmet reviews
Dominic's gourmet reviews
Dominic's gourmet reviews
Gia's make up tips
Gia's make up tips
Gia's make up tips
Gianni's travel diaries
Gianni's travel diaries
Gianni's travel diaries
about this project
about this project
about this project
Client: Johnson’s Baby
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Senior copywriter: Louise Bolo
Client: Johnson’s Baby
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Senior copywriter: Louise Bolo
Client: Johnson’s Baby
Agency: UM MENA, Dubai, UAE
Regional creative director: Rodrigo Mavu
Senior copywriter: Louise Bolo
Senior art director: Dina Sami
Regional head of content: Antoine de Trogoff
Assoc. social media director: Claire Fletcher
Production house: Olive Tree
Senior art director: Dina Sami
Regional head of content: Antoine de Trogoff
Assoc. social media director: Claire Fletcher
Production house: Olive Tree
Senior art director: Dina Sami
Reg. head of content: Antoine de Trogoff
Ass. social media director: Claire Fletcher
Production house: Olive Tree
other campaigns.
other campaigns.
©2025
©2025