I'm a creative problem-solver with over 20 years of experience stacking ideas like Lego bricks—carefully, strategically, and always aiming to build something remarkable. Since 2003, I've been crafting creative solutions across three continents, from the vibrant streets of Brazil to the fast-paced innovation hubs of the UAE, and now, the culturally rich and diverse creative scene in Toronto.

As an award-winning creative director and designer, I specialize in piecing together big ideas that connect online and offline worlds, turning campaigns into ecosystems that people don't just see, but actively engage with. Whether it's a brand identity, a global campaign, or an interactive experience, I approach every project like an intricate build: start with a strong foundation, add layers of storytelling and craft, and snap it all together with sharp attention to detail.

I’m fluent in the full creative toolkit—branding, digital, motion, video editing, advertising, and design—always looking for the next challenge that lets me click new ideas into place. I’m passionate about creating work that doesn’t just live in a deck but makes people stop, think, and act.

At the heart of it all, I believe in building campaigns that make people part of the story—because when your audience feels like they’ve found the missing piece, that’s when the magic happens.